Step 1
We identify your Dealership Buying Base. This group will represent Past Customers in their Trade Cycle and Prospects within your top 25 zip codes.
Step 2
These Customers and Prospects will then be placed on a Quarterly Rotation. Each Customer will get a different message depending on their current position. They may receive a Post Card, Letter or even a Live Call.
Step 3
Each month one third of your Dealership Buying Base will be attacked with this Multi-Channel Marketing System. The Bullseye Program will be divided evenly over the number of weeks in the month. Consistency is the key to success!
Step 4
As members of your Buying Base respond, your sales will increase and advertising expenditures will decrease.
Step 5
You will sell more cars to people in your backyard and dominate your market!